Klobuchar’s Campaign Keeps Lid on Viral Moments Her Rivals Crave

(Bloomberg) -- Remember that time Amy Klobuchar went viral online? Neither do we. And her campaign manager said that’s no accident.

Even as candidates like Andrew Yang are building their campaigns out of viral moments, the Minnesota senator has avoided that path, aiming instead to slowly build support in Iowa the old-fashioned way, Campaign Manager Justin Buoen said Thursday.

“Our campaign has never been built on the need for a viral moment in order to carry us through to the end,” Campaign Manager Justin Buoen said at a Bloomberg News breakfast roundtable in Des Moines. “It has been built on a steady organizing principle from the beginning – organize, organize and get hot at the end.“

Klobuchar joked about that slow-and-steady strategy when controversial talk show host Bill Maher asked about her path to the Democratic nomination in October.

“Well, my path, first of all, starts with this show because they say I haven’t had a viral moment,” she said.

The interview did not produce any viral moments.

This post is part of Campaign Update, our live coverage from the 2020 campaign trail.

(Disclaimer: Michael Bloomberg is also seeking the Democratic presidential nomination. He is the founder and majority owner of Bloomberg LP, the parent company of Bloomberg News).

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