Jordan Peele Proves He’s the New Hitchcock With $70 Million ‘Us’ Debut

(Bloomberg) -- Jordan Peele demonstrated his movie-making chops with the 2017 hit “Get Out,” a thriller that delivered chills and commentary on U.S. race relations in under two hours. Now the writer-director is back with “Us,” about a family whose vacation is shattered by intruders who look just like them.

• The Universal Pictures release opened as the No. 1 film in North America, registering weekend sales of $71.1 million from U.S. and Canadian theaters and toppling “Captain Marvel,” researcher Comscore Inc. said Monday in an email. The tally beat analysts’ estimates of $51 million to $54 million -- and ranked the film among the highest-openings ever for a horror feature.

Key Insights

• Universal, a division of Comcast Corp., is off to a fast start in 2019, even up against Walt Disney Co. and its Marvel juggernaut. Heading into the weekend, Universal was first in domestic sales, with revenue up 58 percent year to date, buoyed by the sequel to “How to Train Your Dragon” and the thriller “Glass.”

• Peele made “Us” for $20 million. The relatively low cost almost guarantees a profit for the picture if it hits Box Office Pro’s long-range forecast of $147 million in ticket sales over its domestic run. Peele has been compared to Alfred Hitchcock and even makes cameo appearances in his pictures, like the great British director.
• The film, along with returning hits like “Captain Marvel,” helped theater owners collectively generate a 14 percent increase in sales from the same weekend a year earlier, according to estimates from Box Office Pro. Year to date, sales are down 17 percent from a year earlier, though exhibitors should make up ground with big releases on the horizon, including “Dumbo” and “Avengers: Endgame.”

Get More

• See the weekend release schedule here.
• See Box Office Pro’s long-range forecast

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