How I Got Cash, Gift Cards and Cryptocurrency for My DNA Data

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(Bloomberg) --

On our latest episode of Prognosis, reporter Kristen V. Brown sets out to peddle her own DNA to the highest bidder. Health data has turned into a big business, but Brown quickly learned she wasn't about to get rich selling hers. In exchange for an Amazon gift card or a few shares of marginal and the promise of using your data to advance science and health, companies are buying rights to millions of people’s data.

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