Beyond Meat Is Developing a Plant-Based Substitute for Bacon

(Bloomberg) -- With burgers and sausages under its belt, Beyond Meat Inc. is now creating a plant-based alternative for the carnivore breakfast staple: bacon.

The company doesn’t have a launch date, but Chief Executive Officer Ethan Brown said in an interview that the product is improving as it goes through development.

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The company, which has seen its stock soar almost 700% since its initial public offering in May, is rapidly expanding its reach. Its plant-based burgers, faux ground beef and sausages are sold in more than 30,000 supermarkets, restaurants and other venues around the world.

Bacon would follow the company’s recent focus on breakfast: Doughnut shop Tim Hortons serves Beyond Meat’s sausages on breakfast sandwiches in almost 4,000 locations. Beyond Meat also announced a breakfast sandwich partnership with Dunkin’ Brands Group Inc. on Wednesday.

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Conversations with potential customers for the bacon are already underway.

“We’re looking forward to trying their bacon whenever we can,” said Emily Murphy, director of specialty procurement at Baldor Foods, a produce-focused distributor with centers in New York, Boston and Washington. “We understand from Beyond that it’s in the works.”

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