Axel Springer’s CEO Promises Culture Changes at Bild in Video

Axel Springer’s CEO Promises Culture Changes at Bild in Video

Business Insider’s German owner vowed to push through cultural changes after the editor-in-chief of its powerful Bild tabloid was ousted following a relationship with a junior employee.

The issues at Germany’s biggest-selling daily are bad and need to change quickly, Axel Springer’s Chief Executive Officer Mathias Doepfner said in a nearly 7-minute-long video statement uploaded to YouTube on Thursday.

MORE: Toppled Tabloid King Puts Expansionist German Publisher on Edge

“I ask all those in connection with abuse of power and things that mean non-respectful dealings with one another at work to speak up, to speak openly and not to be afraid,” Doepfner said. “We must be a role model when it comes to modern, respectful, diverse corporate culture.”

Doepfner is under pressure to monetize his ambitious expansion push of recent years, most notably the $1 billion purchase of Politico to cement Springer’s U.S. foothold. Bild’s disgraced editor-in-chief was instrumental in an ambitious push to expand the tabloid from a print brand into an online and television product.

©2021 Bloomberg L.P.

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