Material World: Wal-Mart Turns to Virtual Reality for the Future of Shopping

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Every other week, hosts Lindsey Rupp and Jenny Kaplan guide you through the consumer universe, breaking down what's going on with all the things people buy.

Retail has been undergoing a rapid, extreme time of change that hasn't happened since online shopping came on the scene 20 years ago. Companies like Wal-Mart, the biggest retailer in the world, are trying to get ahead of the next trends in how people will buy stuff. They're making a big bet on virtual reality and augmented reality, and this week Jenny and Lindsey take you behind the scenes, using Wal-Mart as a case study for how you might buy a tent or even a dress in the future.

To contact the authors of this story: Lindsey Rupp in New York at lrupp2@bloomberg.net, Jennifer Kaplan in Los Angeles at jkaplan84@bloomberg.net.

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