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And don't miss Chris Bryant on how to profit from hipsters: "Good-looking hipsters are using Instagram to show off their perfect lives. The pursuit of the ultimate wave, off-piste run or mountain bike trail must be polished, posted and appended with a smattering of inspirational hashtags such as #vanlife. If #wanderlust isn't your thing, perhaps you've started doing triathlons on weekends and want your friends to know how fit you are. Either way, Thule's products -- bike racks for cars and RV equipment, among other outdoorsy things -- have a knack of turning up in envy-inducing Instagram photos (indeed, Thule sponsorssome of them)."
This column does not necessarily reflect the opinion of Bloomberg LP and its owners.
Max Nisen is a Bloomberg Gadfly columnist covering biotech, pharma and health care. He previously wrote about management and corporate strategy for Quartz and Business Insider.
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