Effective Plastic Ban Needs Change In Consumer Behaviour, Says Jamshyd Godrej

Change in consumer behaviour is essential for an effective plastic ban, besides a legislation to ban its production and sale, according to Jamshyd Godrej, chairman of CII-Godrej Green Business Centre.

“It has become so endemic for people to use single-use plastic bags after their purchase that a change in consumer behaviour has become very critical,” Godrej told BloombergQuint in an interaction.

Here are the highlights of the interview:

On Environmental Footprint:

• Consumers and investors are increasingly turning their attention toward environmental footprint.
• A large number of companies now look at sustainability.

On Recyclable Materials:

• Increasing the use of recyclable and re-usable materials is key.
• Essential to understand the benefits of recycling and environmental stewardship.
• Recycling not only has economic benefits but also social benefits.

On Consumer Behaviour:

• Legislation and consumer behaviour have to go together.
• Paid plastic bags are not useful.
• A campaign with huge outreach required to influence consumer behaviour.

Watch the full interview here: