New Video Nasty for Investors as Game Digital Warns Again: Chart

(Bloomberg) -- Owning shares in U.K. video-game retailer Game Digital Plc has often resembled playing the latest episode of Mortal Kombat. A third profit-warning on Friday pushed the shares down to a level that’s about a tenth of the 200 pence at which they were sold in a 2014 initial public offering. This time, short supplies of Nintendo’s hugely popular new Switch console to the U.K. are the main cause of the company’s difficulties.