Ethan Brown, Beyond Meat CEO and Fake Meat’s Real Winner

(Bloomberg Businessweek) -- Barclays Plc forecasts that meat alternatives will be a $140 billion market worldwide in the next decade, and Brown is positioning his company to be the leader. His products are used or sold in more than 58,000 restaurants, food-service operations, and supermarkets globally, and they include not only plant-based burgers but Beyond Sausage (now available in breakfast sandwiches at Dunkin’ across the U.S.) and Beyond Fried Chicken (an August pilot sale at a KFC in Atlanta ran out in hours). Competition is fierce, however. Impossible Foods Inc. closed $300 million in funding in May, and its burgers are now sold as Impossible Whoppers at Burger King. Nestlé, Kellogg, and Conagra Brands are developing their own alternatives, too.

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