Ocado Sales Surge as Pandemic Boosts Waiting List to One Million

Ocado Sales Surge Again as Pandemic Lifts Demand for Deliveries

Ocado Group Plc said demand for grocery deliveries during the pandemic is so strong that it has only just begun to address a waiting list of one million potential U.K. customers.

The online retailer said the record demand helped it report a 52% rise in third-quarter revenue. Growth in its retail arm, which started selling food from Marks & Spencer Group Plc this month, should boost full-year earnings to at least 40 million pounds ($51.5 million), it said, ahead of a market consensus of about 26 million pounds.

Shares in Ocado rose as much as 7.4% in London and have almost doubled since the start of the year. M&S rose as much as 5.6%.

While Ocado has seen its main growth potential as lying in its technology licensing business, the food delivery arm that’s jointly owned with M&S is driving performance now. That business, Ocado Retail, is benefiting from Covid-wary customers wanting to shop online rather than in supermarkets.

The division switched from selling products from John Lewis Partnership Plc’s Waitrose to those from M&S at the start of the month. Before the pandemic, Ocado had about 800,000 U.K. customers.

In the first two weeks since the launch of M&S products, the average customer basket size increased by about five items, Chief Financial Officer Duncan Tatton-Brown said. Hardly any customers left Ocado, he said, despite previous questions about whether loyal Waitrose shoppers would want to switch to M&S.

M&S non-food products, such as clothing, are also boosting sales, Tatton-Brown added. Ocado Retail is on track to increase capacity by about 40% by next year.

©2020 Bloomberg L.P.

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