iPhone Average Selling Price Beats Estimates at $793

(Bloomberg) -- The iPhone’s average selling price was $793 in Apple Inc.’s fiscal fourth quarter, remaining above the $700 mark for the fourth straight period and beating analyst estimates. The better-than-expected level was up from $618 a year ago and shows that customers are still willing to pay more for the company’s products. Cupertino, California-based Apple reported profit in the quarter that topped estimates, but delivered an underwhelming forecast for the key holiday period, fiscal first-quarter 2019.

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