How a Crisis Almost Derailed the Original iPhone
On the eve of the original iPhone’s unveiling, a crisis almost derailed the entire project.
(Bloomberg) -- The year is 2005, the company is Apple. The iPod is a smash hit, but then-CEO Steve Jobs decides it's time to cannibalize the company's star product with a gamble: a smartphone. A decade after those phones reached the hands of the first consumers and changed the history of computing, Bloomberg Technology's Mark Gurman goes deep behind the scenes with the people who raced to get that original iPhone ready. On the eve of the product's unveiling, a crisis almost derailed the entire project. Mark and Brad also discuss the various features that people can expect from the iPhone 8, which Apple's set to announce next month.
Want to hear more? Subscribe on Apple Podcasts and Pocket Casts for new episodes every week. Decrypted is a podcast that uncovers the hidden projects, quiet rivalries and uncomfortable truths in the global technology industry.
To contact the editors responsible for this story: Pia Gadkari at pgadkari@bloomberg.net, Liz Smith Magnus Henriksson
