Reckitt Benckiser Considers Selling French's Sauce Brand

(Bloomberg) -- Reckitt Benckiser Group Plc is considering a sale of its food business, which makes French’s mustard and ketchup, to help pay for the $16.6 billion acquisition of infant-formula maker Mead Johnson Nutrition Co.

Reckitt will begin a review and consider all options for the business, which it called “non-core” in a statement Monday. With 411 million pounds ($515 million) in sales last year, French’s Foods accounted for 4 percent of Reckitt Benckiser’s total revenue.

The possible sale of the food unit comes amid a reshuffling of portfolios at global consumer giants, many of which are experiencing a slowdown in sales growth for stalwart brands. Unilever has launched a strategic review after fending off a takeover approach from Kraft Heinz Co., and a sale of its spreads business is one option, according to people familiar with the situation. Reckitt is focusing on businesses such as Dettol cleaner and Durex condoms, plus the Enfamil baby formula brand it’s getting from the Mead Johnson deal.

While preparing the food unit for a possible sale, Reckitt Benckiser said it had a “history of outperformance.” Like-for-like food sales grew 5 percent last year, and the business generated adjusted operating profit of 118 million pounds. The division makes ketchup, yellow mustard, Frank’s Red Hot sauces, onion flavorings and other products.

‘Strong Fundamentals’

A possible price tag of 2 billion pounds, which the U.K.’s Sunday Times newspaper reported, would imply a multiple of about 16 times earnings before interest, taxes, depreciation and amortization. While that’s above global food companies trading at 13.5 times on average, it’s “probably justified by the strong fundamentals,” Kepler Cheuvreux analyst Richard Withagen said in a note.

Reckitt Benckiser shares were up 0.2 percent at 9:50 a.m. in London.

Reckitt Benckiser’s acquisition of Mead Johnson, announced in February, marks an “inflection point,” Chief Executive Officer Rakesh Kapoor has said. He cited urbanization, changes to China’s one-child policy and increasing rates of women entering the workforce as reasons for entering the infant nutrition market, which he sees growing at 3 percent to 5 percent a year in the medium term.

Bank of America Corp., Robey Warshaw LLP, Deutsche Bank AG and HSBC Holdings Plc advised Reckitt on the purchase of Mead Johnson. The company has not named banks to assist with the review of the food business.

Reckitt Benckiser has owned French’s, whose primary market is the U.S., since the 1920s. The brand competes with Kraft Heinz’s signature ketchup, and could attract interest from other trade buyers as the industry comes under pressure to reduce costs through consolidation.

Kapoor’s pay was cut by 43 percent last year, to 14.6 million pounds from 25.5 million pounds in 2015, the company said last week. His bonus was eliminated as the company took into account past failings in South Korea, where a disinfectant used to clean humidifiers was linked to lung injuries and deaths, Reckitt Benckiser said. The problems took place before Kapoor’s tenure as CEO.

--With assistance from Sam Chambers

To contact the reporters on this story: Thomas Buckley in London at tbuckley25@bloomberg.net, Ruth David in London at rdavid9@bloomberg.net.

To contact the editors responsible for this story: Eric Pfanner at epfanner1@bloomberg.net, Thomas Mulier