Tata Motors Launches Hexa With Prices Starting At Rs 12 Lakh
The Hexa is expected to compete with M&M’s XUV500 and Toyota Kirloskar’s Innova Crysta.
Tata Motors Ltd. today launched the Hexa sport utility vehicle, with prices starting at Rs 11.99 lakh and going up to Rs 17.49 lakh ex-showroom Delhi.
The company’s new flagship product will be available in six variants, and the pricing is introductory, Guenter Butschek, the managing director of Tata Motors said at the launch event in Mumbai.
Bookings for the Hexa commenced a few days ago, and the waiting period is already around eight weeks, Mayank Pareek, the president of the company’s passenger vehicles unit said. Tata Motors is looking to ramp up capacity for the Hexa, Pareek added.
Competitive Landscape
Given its price, Hexa will compete directly with Mahindra & Mahindra Ltd.’s flagship XUV500 and Toyota Kirloskar Motor Pvt Ltd.’s Innova Crysta utility vehicle. XUV500 starts at Rs 12.46 lakh ex-showroom Delhi, while Innova’s Crysta is more expensive with the base model starting at Rs 13.99 lakh.
Tata Motors has been on the comeback trail in India and has launched new vehicles such as the Tiago hatchback and Zest sedan, in the last two years.
The Hexa Package
Tata Motors offers a choice of either six-speed manual or six-speed automatic transmission options. The engine is a reworked version of the motor that does duty in Tata Motors’ Safari Storme SUV. The vehicle comes with a Borg Warner all-wheel-drive system as an option.
The Hexa comes loaded with features such as climate control with each row, a touchscreen infotainment system with navigation, an all-black leather upholstery, an eight-speaker JBL sound system, six airbags, electronic stability programme with traction control, a four-channel anti-lock braking system with electronic brakeforce distribution, automatic headlamps, and rain-sensing wipers.